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plan_marketing_copy — Plan any piece of marketing copy before you write it, whether it's an ad, a landing page, a sales page or sales letter, an email, a subject

diagnose_marketing_copy — Review, critique or roast any piece of marketing copy, whether it's an ad, a landing page, an email, a sales page, a social post or a script

explain_why_not_converting — Work out why an ad, a landing page, an email or a whole funnel isn't converting. Start from what you can see. Maybe people don't click (a lo

find_persuasion_techniques — Search the Persuasion Taxonomy, 766 named persuasion techniques documented from real advertising and organized by the nine reader questions

get_persuasion_technique — Look up one persuasion technique by its ID (like PT-PRV-10000), its slug or its name. You get the full definition, why it works, when it lan

check_headlines — Check headlines, email subject lines, ad openings, video hooks, social post openings and first lines, and compare options against each other

check_marketing_claims — Check whether marketing claims and calls to action are specific enough to believe. It catches the vague superlative, like "the best" or "#1"

plan_ab_test — Plan an A/B test for marketing copy. Give it the current conversion rate, the smallest lift worth detecting and the daily traffic, and it te